by Luca Rabboni

Get the most from the analytics tool thanks to an optimal setup, that ensures a reliable and accurate data collection

What does it mean?

Every customer has different needs and marketing objectives, our analytics team is able to suggest and implement the most appropriate tool for every business context.


We offer a set of services ranging from tool configuration to any type of troubleshooting, ensuring the correct tracking of user navigation path.

What are the benefits for our clients?

By integrating online and offline metrics MEC is able to provide its customers with a detailed analysis of consumer behavior, defining the interaction level on all assets (Paid, Owned and Earned). A proper configuration is required in order to optimize media investments.