Definition of the set of KPIs to be monitored and proceed to the setting of all the available tools based on this KPI framework
What does it mean?
Identify all KPIs related to main business goals in order to probe their success
By using the most appropriate Measurment Framework, we help our clients to plan and evaluate media campaigns through a process of setting, tracking and reporting of correct KPIs
Through an integrated analysis of communication strategies, data tools and campaign objectives, MEC can help its customers to manage and analyze all their digital assets (Paid, Owned, Earned)
What are the benefits for our clients?
A proper Measurement Framework combined with the most meaningful metrics allow our customers to monitor the behavior of their audience by evaluating the entire navigation process and ensuring optimization of future campaigns